- Direct, and quick to the point.
- Emotion first — story before spec.
- Social proof up front: reviews, results, names.
- Shorter path from interest to decision.
About · Owner & Founder
Hi, I'm Natascha de Coster.
The owner and founder of de Coster Marketing — a bicultural marketer working across the US and European markets. Twenty-plus years spent on one question: how design and the right words move people to decide.
Let's talkA marketer who reads the room — in two cultures.
I build marketing that fits the people it's meant to reach. After twenty-plus years across the European and US markets, I've learned there's no copy-paste version that works everywhere — what convinces a buyer in Frankfurt rarely lands the same way in Florida. So I start with your audience, not a template, and tune the message to how they actually decide.
Day to day, that means social media and websites for small and mid-sized businesses — in English and German, with the cultural shift built in.
- Role Owner & Founder
- Markets US & European
- Languages English & German
- Based in Florida · remote
From a German workshop to a Florida agency.
The short version of twenty-plus years — and how two very different markets ended up in the same toolkit.
- 2006 Germany
Where it started
Vocational training in event management. The first time I watched a color, a typeface, or a single word change how people decided — and never stopped finding it fascinating.
- 2018 Frankfurt
B2B technology marketing
Senior marketing roles across the European market — long sales cycles, technical buyers, trust earned through expertise rather than noise.
- 2021 Germany
Public-sector culture marketing
Leading marketing for a public culture department — consumer audiences, events, and the craft of making the unfamiliar feel worth showing up for.
- 2023 Florida
Into the US market
Moved to Florida and started marketing for US audiences — faster, more direct, more emotional, with social proof up front. A different register for the same craft.
- 2024 Florida
de Coster Marketing
Founded my own agency to bring both worlds together for small and mid-sized businesses — bicultural marketing, in English and German.
What drives me
It started with how a single color, a typeface, or one well-chosen word can tip a decision — and it never wore off.
That's still the work: figuring out what makes your audience stop, trust, and act. Which is exactly why nothing here is copy-paste — a different industry, a different audience, a different market all want something different, and pretending otherwise is how marketing budgets quietly disappear.
The same brand speaks differently here and there.
Bicultural isn't a tagline — it's knowing that the move which wins in one market can quietly lose in the other. You get someone who switches register on purpose.
- Measured, and precise.
- Facts first — trust earned through expertise.
- Proof in the detail: data, credentials, rigor.
- Longer consideration before commitment.
I don't force one market's playbook on the other — I tune the tone to fit who's reading.
What I stand for
I'll tell you when an idea won't land with the people you're trying to reach — even when it isn't what you hoped to hear.
A beautiful project that gets no results helps no one. So you'll always get the honest read: what fits your audience, what doesn't, and what I'd change before you spend on it. Honest beats flattering — every time.
Small on purpose. Close to the work.
de Coster Marketing is me — and a trusted circle I pull in when a project calls for it. That keeps you close to the person actually doing the work.
You work with me, directly.
One point of contact from first call to final file — no account-manager relay, no guessing who has your brief. The person you talk to is the person doing the thinking.
A small, trusted circle.
When a project needs a specialist hand — a developer, an illustrator, a photographer — I bring in freelancers I've worked with and trust, briefed by me and held to the same standard.
Remote-first, Florida when it counts.
Most of the work happens remotely, which keeps it focused and efficient. For the moments that benefit from meeting in person, I'm in Florida and available on request.
Clear scope, no surprises.
You'll always know what's included and what isn't before we start. If something falls outside the brief, you hear about it first — never as a line on an invoice.
Not for everyone
Some work I turn down.
Saying no to the wrong fit is part of keeping the work honest. A few things I don't take on, on principle:
Let's talk
Let's talk.
If any of this sounds like the kind of marketing partner you've been looking for, the next step is a 30-minute discovery call — no pitch deck, no canned numbers. Just your goals, your market, and an honest read on what would actually move them.